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A flexible system that gets you to
a great solution faster

Businesses are putting an increasing focus on fresh thinking. They know that as the world changes, they have to respond if they want to remain relevant. But most businesses don’t get much value from their efforts. That’s because most businesses don’t understand how to generate effective ideas.

They think brainstorms are the answer. But lots of studies show that they’re an ineffective approach.

The idea of tapping into the broader knowledge, experience and skills of your workforce is right. And fortunately there are much more effective ways of doing that than brainstorming.

We've developed RADCAT to do just that. It brings together proven approaches, scientific discoveries and decades of experience. It’s a powerful way to get from ‘I want a great solution’ to ‘I have a great solution’. Which results in much more effective ideas than you’ll ever get from a stack of sticky notes, a plate of biscuits and an hour in the boardroom.



RADCAT is composed of
6 simple steps



The thinking behind RADCAT

Proven techniques

The RADCAT system draws on thinking from the worlds of consulting, advertising, design and innovation. It brings the best of the thinking together and packages it in a simple way that can be used right across an organisation.

Informed by science

Many of the RADCAT techniques are inspired by discoveries in the worlds of neuroscience, behavioural economics, social science and numerous fields of psychology. We've taken the academic learnings and packaged them in a practical way that doesn't require any academic knowledge to use.

Grounded in experience

The RADCAT system comes from years of experience generating ideas in the worlds of marketing, broadcast, publishing, music and theatre. It's based on a strong understanding of how to get the best ideas out of individuals and teams. And how to develop those ideas to make them as effective as possible.

We're here to help you solve problems

We're used to working with the world's biggest companies as well as the world's more interesting startups. And we're ready to help you solve your own problems.

We'll work with your team to get to an effective solution using the RADCAT system as our guide. We'll scale the team to match the scope of the project, bringing in external experts as the need arises. And we'll take you all the way through to prototypes, if that's what you need.

The RADCAT system is powerful and flexible. It works for every business problem we've come across so far. Whatever your industry, RADCAT helps you come up with more effective solutions.


I have a problem you can help me with

RADCAT can help you
solve problems effectively

Get the power of RADCAT in your business

The RADCAT system can help you generate more effective ideas for all kinds of problems, from small niggles to company-wide transformation projects. We'll train your staff on how to use it and give you access to our tools and techniques. You'll never need to hold an ineffective brainstorm ever again.

We have a number of courses covering different parts of the process. Each of them is practical and leaves attendees with tools and resources they can start using immediately. We can run them as in-person immersive sessions or as webinar-based courses for businesses with multiple locations.

Here are the courses that will transform your thinking:

  • Managing RADCAT

    The idea process works best when someone's leading it. We'll show you how to manage the RADCAT process from start to finish, including finding direction, inspiring the team, understanding how to get the best thinking from them, selecting the best ideas and taking them through to execution.

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  • Getting the right direction

    This covers the 'R' and 'A' parts of the system. We'll look at how to get the right kind of research, how to find the most powerful insights, how to ask the right question and how to give an effective briefing. This forms the solid foundation of all the thinking that follows after.

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  • Generating and judging ideas

    We'll look at how to come up with the kinds of ideas that you wouldn't normally have. We show you techniques that work for individuals as well as for groups. And we'll show you how and where to apply judgement to end up with the most effective ideas rather than the tamest ideas.

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  • Developing, prototyping and testing

    We'll show you how to develop ideas to make them more powerful and focused. We'll show you how to prototype them in different ways so that you can test and learn. Because if you leave an idea on piece of paper, that's where it's likely to stay.

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  • Selling ideas

    Contrary to popular belief, great ideas don't sell themselves. In fact, it's quite the opposite. They tend to generate resistance. So it's important to know how to convince the right people at every stage of the process. This is an interactive session focused on giving great ideas the best chance of survival.

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  • Nurturing ideas

    Coming up with a great idea isn't enough; you then need to turn it into a really great idea. That involves honing the idea, prototyping it, testing it, learning from it, improving it and executing it in the best possible way. We'll look at idea-development techniques and simple ways of prototyping.

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More great stuff to come

We're working on a full RADCAT package with training, resources and support.
If all goes well, we'll be launching that towards the end of 2017.

Email us or sign up to the newsletter if you want to know more.

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