Your Questions Answered

How will RADCAT training help me?

The training helps you generate more effective ideas and gives you a better chance of them actually happening. The courses are designed to give you the practical skills and knowledge to get the best ideas out of yourself and others. We recommend you start with ‘Managing RADCAT’. It helps you lay the foundations for great thinking and manage the entire process right through to prototypes.

Do we have to do the training in person?

Many of our clients are international and some are distributed across multiple offices. So we offer the option of doing the courses by webinar. Each one-day course splits up into four 1-hour webinars with homework. We usually do one a week to give participants the chance to fit the work into their schedule and give us the chance to mark their work. The course of four webinars costs the same as an in-person one-day workshop. In other words, you learn the same skills for the same money.

Does the RADCAT system require creative ability?

No. Mainly because we don’t believe creativity is actually a skill. Instead, we believe it’s a process that’s made up of lots of different kinds of thinking skills. The RADCAT system helps you use the right thinking skills at the right time. So even those who say “Oh no! I’m not creative!” can play a valuable role in generating and developing the ideas.

What's this 'divergent' and 'convergent' stuff?

Admittedly these aren’t terms you’d use in conversation with your grandmother. But they’re quite simple. ‘Divergent thinking' means generating lots of ideas. And when we talk about ‘convergent thinking’, we’re referring to the process of applying judgement to a large number of options to get to the best solution. Together these form the creative core of the RADCAT system.

What's wrong with brainstorms?

Plenty. Maybe you should read this.

Is this the same as Design Thinking?

The RADCAT system has been influenced by lots of great techniques. And Design Thinking is one them. But whereas Design Thinking focuses on an iterative cycle, RADCAT is structured around a linear route. There can be cycles within it and larger problems may need the process to be run a number of times to continually improve on the solution, but we're focused on the most direct journey from where you are now to where you want to be.

Is this just academic theory?

RADCAT is totally focused on getting results. It takes learnings from academia and translates them into practical tools and exercises that take you closer to a solution.

What science has gone into this?

In recent years neuroscience has revealed more about how we generate ideas and get our brains to perform better. We've translated many of these understandings into practical activities. We also draw from behavioural economics to help you use inbuilt biases to your advantage. And we draw heavily on psychology and sociology to help you use your brain more effectively and get more out of groups of people. We’re currently building our links with academia to do this even more effectively.

How much are the courses?

Our costs depend on how many sessions you want to do and how many people you want to attend. We prefer to put a package together for you. It's best to have a chat with us about it. We're nice and we won't rip you off. If this doesn't fit into your training budget, we can use the training to help you solve a live problem, which may help you access another pot of money.

Will you do a course for free so we can try it out?

No. We only want to work with businesses that are serious about change. And trying to get something for nothing demonstrates a lack of commitment. Years of experience, research, collected knowledge and hard, hard work have gone into creating RADCAT. The impact it can have on a business far exceeds the cost of our services. If you don't see the value in that, we'd invite you not to waste your time - and ours.

Does the process go beyond prototypes to final product?

The RADCAT system focuses on the thinking and problem-solving part of the process. We see prototyping as the last step of that. When it come to executing an idea, we believe it's better to work with experts who know the mistakes to avoid and the best way to succeed. We have partner organisations that we trust to execute your ideas brilliantly. Or we can work with your own suppliers, if you prefer.

Who’s behind RADCAT?

RADCAT was created by Dave Birss, who has been a thinker and doer in the creative industries for nearly three decades. He’s a former advertising creative director who helped to lead the creative departments of many of London’s best-known ad agencies. He’s also been a musician, TV presenter, film director, stand-up comedian, illustrator and radio broadcaster. He’s the author of A User Guide to the Creative Mind, co-author of the forthcoming book Iconic Advantage and is currently working on his next book on creativity, Not Normal. He’s taught at universities in New York, Paris, Santiago, Singapore and across the UK. He’s a popular keynote speaker and you can find out more about him here.

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